Keywords
SWOT analysis
the cycle of providing high-tech ophthalmic care
quality of medical services
innovative technologies
marketing research
How to Cite
Abstract
Introduction. We considered the main aspects of the organization of providing ophthalmic care to the adult population in Ukraine, analyzed the problems and described our own experience in implementing innovative technologies for improving the prevention, diagnosis, and surgical treatment of eye diseases.
Aim. Conducting an analysis of the market for the provision of medical services to patients with diseases of the visual organs to determine the ability of a health care institution to provide a full cycle of diagnostics and surgical treatment in the conditions of one institution.
Materials and methods. Bibliosemantic and statistical methods, a SWOT analysis was conducted to determine the effectiveness of management
Results and their discussion.
Based on the results of the marketing analysis, it was established the possibility of organizing and providing comprehensive timely high-tech microsurgical treatment of ophthalmic diseases in patients using modern equipment on the basis of SIS RPCPCM SADS and, importantly, by one doctor. This makes it possible not only to improve the quality of ophthalmic services, but also to increase the scope of their provision, shorten the patient's route and increase access to timely high-tech microsurgical treatment of ophthalmic diseases.
Conclusions. Thus, the presented organizational structure and the implementation of a full cycle of providing high-tech ophthalmic care to adult patients will ensure a constant improvement in the quality of providing medical care to the population and, to a certain extent, reduce the costs of providing it.
References
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