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Abstract
Abstract. The intensive promotion of a healthy lifestyle in most countries of the world and the current situation with the global spread of viral and other infectious diseases clearly have the effect of changing patterns of human behavior. The study is based on the formation of appropriate mechanisms for managing the development of areas in the era of the fourth industrial revolution amid the globalization and the emergence of the digital economy. The real efficiency and social role of medical institutions can be ensured by increasing the availability of services to the population of complex areas, taking into account certain institutional aspects of this area. The practical importance of the achieved results is determined by the advantages of scaling the model of development of mechanisms that guide the development of health care and rehabilitation in the context of digitalization. The presented material will help to improve the quality of management decisions made by the heads of organizations from rehabilitation centers and regulatory authorities. This mechanism also helps to better meet the needs of new stakeholder groups, including customers, governments, manufacturers and healthcare professionals. The use of neo-modern technologies significantly enriches the opportunities for professionals around the world. The low price of mobile applications and personal electronic devices allows us to talk about the potential use of such comprehensive "IT-medical" solutions, even in rural and sparsely populated areas. This area is only at the initial stage of research, which will require scientists to obtain additional qualifications, and physicians the ability to work with modern high-tech solutions that are widely available to young people and all patients. Systematic research in this area is impossible without the use of big data processing technologies, as well as without a personalized approach to each patient. Based on the integrated use of the diagnostic potential of modern technologies, it is advisable to develop algorithms and use secure protocols for designing individual rehabilitation plans for people. The spread and development of digitalization in the field of occupational therapy and rehabilitation cannot be considered a refusal to participate in the human specialist, doctor and scientist in this area or diminish their role.
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